Discussion Topic Watch this video about Gearhead Outfitters and think about the importance of social media to small and medium businesses. Then respond to the following points and questions. In your original post, answer the following: How does Gearhead use social media to engage with consumers and build its brand? Describe one content marketing technique used by Gearhead to build relationships with its customers. (Before responding, gain an understanding of Content Marketing techniques discussed on pages 442-443 in your text) Why would Gearhead use brand ambassadors? In your responses to your classmates, address the following: Read your classmates' responses on why Gearhead is using brand ambassadors. Do you agree or disagree? Why or why not? What is another content marketing technique not identified by your classmate that you think adds value? Provide your reasoning why it adds value.