Instruction4-5 page essay. I have attached the two questions, a sample case analysis, the case study reading, the grading criteria and the chapter two power point showing the necessary material. Hints and Tips: In order to complete Case Analysis #1 you need to download the course case pack, and answer the "Cola Wars Continue" case analysis questions (attached) based upon the information provided in the Cola Wars Contine case. Case analyses give you an opportunity to demonstrate that you can apply the material from the textbook chapters. For example, in this case analysis you will need to apply material from Chapter 2 to the information laid out in the case in order to answer the case analysis questions as follows: Question 1 - In your answer you should use the 6 segments of the general external environment to identify trends or events that represent opportunities or threats to the soda industry at the time of the case. You should also use the Model of Environmental Threats, aka Porter's 5 forces, to identify which of the threats were likely to reduce the attractiveness of the soda industry at the time of the case. Also, make sure to use the Generic industry structures to identify the opportunities that existed in the soda industry given the information in the case. Question 2 - Your answer to this question is where you should put to use the analysis that you do in question 1 by providing recommendations for Coca-Cola. To support your recommendation you should detail which of the opportunities and/or threats that you identified in Question 1 will be addressed by your recommendation and specify how your recommendation will address them. In order to turn this assignment in, you will need to upload a .word, or .pdf file containing your written responses to the Cola Wars Continue case analysis questions via the link provided. Also, keep in mind that you simply need to answer the case analysis questions, you don’t need to write me an essay, letter, novel, memo, etc. Feel free to copy and paste the case analysis questions into your case analysis document and then provide your written answers below each question. Finally, don't forget to keep the case analysis grading criteria in mind as you respond to case analysis questions - see the Appendix of the Assignment Description document.