Discussion Topic Potbelly Sandwich Shop is a neighborhood sandwich shop that began in 1977 and has grown to over 400 locations. The success of Potbelly is grounded in its rigorous strategic planning, defining the company's objectives, infusing that vision throughout the organization, and developing a marketing plan to achieve it! Before you begin drafting your original post, watch the video Potbelly Sandwich Shop (5:17). In your original post, answer the following: What is Potbelly's vision? Select one element of the marketing mix (product, price, place, or promotion) and discuss how that element supports the corporate vision. Select one element of Potbelly's SWOT analysis (a strength, weakness, opportunity, or threat), and discuss its impact or potential impact (positive or negative) on Potbelly's business. In your responses to your classmates, address the following: Compare your opinions about Potbelly's vision and strategic planning with your classmates' opinions. Compare your element of Potbelly's SWOT analysis (a strength, weakness, opportunity, or threat) with your classmates'. What is important about each?