InstructionIntroduction::::: Media plans come in many different designs varying by format, topics covered, order of topics, level of detail, and length. Each type of design serves a unique purpose for the plan to meet companies’ advertising goals. In this class you will follow one design. A basic media plan outline helps you to answer some common questions that arise during the writing process. An outline provides a blueprint to follow when creating your own media plan. It saves you time when getting started and provides you with a foundation to build upon as you customize the plan for your adverting needs. :::::::::::::::The outline of a media plan serves as a template for creating a tailored media plan suited for your business. Below are the fourteen information sections included in a media plan. Each section should be listed in sequential order, as it should appear in your final media plan........................... In this module, you will start creating and writing your Media Plan. The final written Media Plan should be between five (5) and seven (7) pages (no power points as is presented in the example above) and the plan should carefully follow the 14 item outline shown above. By the end of this module, you will need to submit Part I of the written business plan. It should include the following: 1. Agenda::::::: 2. Products and/or Services (describe what you plan to advertise):::::: 3. Competitive insights (briefly describe your competitors)::::: 4. Media objectives (identify and describe media objectives):::: 5. Media strategy (discuss your media strategy):::: 6. Market Research (describe your market research):::: 7. Target audience (what is your audience)