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This week you are required to review your New Product Launch and enter your Music2Go decisions before this week’s rollover. For this assignment, you are required to write a New Product Launch Review. NOTE: Before completing this assignment, be sure to complete the Assignment 06.1: Music2Go Decisions before Rollover #4 (directions are located at the bottom of this page).
Date Posted: 12/06/2021
Category: Other
Due Date: 12/06/2021
Instruction
Read and complete the following detailed directions: Write your New Product Launch Review To complete this written assignment you will need to have open your New Product Launch Review (Week 05 assignment) and be logged into your Music2Go company (log in through the Smartsims website). Your New Product Launch Review should be one page in length. Write your New Product Launch Review by answering the following questions (hint: see Product Contribution Report, Some Product Details Report and Industry Benchmark Report): How many units of your new MP3 Player did you sell? How did this differ from your Sales Forecast in your New Product Launch Plan? How does this compare to the other products in this market segment? What was the Awareness index for your new MP3 Player? How does this compare to the other products in this market segment? What was the Product Contribution for your new product? With reasons, explain whether your Pricing Strategy for your new MP3 Player was successful. How did your competitor’s prices impact your success? Do you believe your New Product Launch went to plan? Why or why not? What would you have done differently? What will you change about the strategy of your new product going forward?
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