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Part 1: Please refer to the 4 Ps of the marketing mix discussed in class and in Chapters 11 & 12 of the text. Pick a product that you very familiar with, and discuss what you think the company’s strategy is regarding each of the 4 parts of the marketing mix. You can do a little research, but I would rather you comment on what you see in your everyday life from this company and product. Please give as much detail and examples as possible. Be sure to write at least one full paragraph for each of the 4Ps. Part 2: Please refer to your analysis in Part 1. Do you think the company’s strategies for the 4 Ps are effective? Please explain in detail. What is the company doing that you think is effective? Explain in detail. Is there anything the company is doing that you think may not be that effective? Are there any other ideas you would like to suggest to your company regarding any of the 4 Ps? Please provide as much detail as possible. *THE COMPANY CHOSEN IS CHIPOTLE*
Date Posted: 11/06/2021
Category: Business
Due Date: 11/06/2021
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