3 pages minimum Utilizing the readings from the text and your research, provide an in-depth analysis into the best practices that businesses use in the creation of a social media presence. For example, a company can establish a blog as a method for disseminating information to its customers and the public domain in general. Sometimes, negative posts from customers concerning a company’s products are posted. An example of a discussion point is on the effects that negative publicity has on customers and the organization. Note: Research is to be academic or professional in scope. Use of blogs, personal Web sites, corporate Web sites, wikis, or other social-media-related sources are not acceptable. The paper should be APA-formatted with a title page and reference pages. A minimum of 3 full pages is required. Title and abstract pages do not count toward the page minimum. A minimum of 5 professional or academic references is required to support your paper and to provide additional discussion points. Objective Describe the various ways businesses are using social media to achieve goals and objectives Identify appropriate uses and best practices in using social media