Business Plan: The deliverable is a comprehensive business plan. The student may choose to develop a [entrepreneurial] comprehensive proposal for a new company or a proposal for a new product line or business venture [intrapraneurial/innovative] within an existing organization. The business, new or existing, must be identified by a name. Engle (2020) notes that thousands of business plans reach potential investors each year. Most are discarded. The few that investors accept typically include a strong team, well-defined market opportunities, discussion of key risks with a strategy to mitigate them, and conservative financial projects that include ranges. This must be an original plan not used for prior assignments. Essay assignments are automatically uploaded into SafeAssign, an academic integrity software. The score is available for students to review. Engle, P. (2020). Business plan fundamentals. ISE Magazine. This is a comprehensive plan demonstrating the knowledge and skills learned in each of the MBA courses. This assignment is delivered in two parts, Assignment #1= 15 pts and Assignment #3 = 25 pts. The CAPSTONE Business Plan PART 1 is ASSIGNMENT #1: Students submit #1-3, 5-8 1. CUC Academic Integrity Page 2. APA Title Page 3. Table of Contents 4. Executive Summary (The summary is written after the entire paper is written. It is generally 1-2 pages. Follow APA convention, i.e., 1-inch margins, double-spaced throughout, use APA Level Headings so it is clear which section you are discussing. 5. Introduction of Proposed Company or Established Company. Include an initial discussion about the industry, followed by a discussion on the proposed company or the new product. 6. Mission, Vision, Values, Code of Ethics of the proposed or established organization; Sustainability and corporate social responsibility considerations should be included. 7. Products and Services that will be offered. 8. Market Analysis: Market size and trends, the economics of the business or product