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Discussion and 3 replies w4d1
Date Posted: 03/05/2021
Category: Business
Due Date: 24/05/2021
Instruction
Validity, Reliability, and Generalizability Compare and contrast the concepts of validity and reliability of a validated survey measure. Explain the concepts first and also the importance of validity and reliability in marketing research. Include the concept of replicability, construct validity, convergent validity, and nomological validity. Post should be at least 300 words.
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Thetutor 4 years, 12 months ago
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IvyleagueGirl 4 years, 12 months ago
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I have read all the instructions and I am conversant with what is needed in this assignment. I can therefore handle it perfectly and produce a well-written initial discussion and also well-written replies to peers for you without plagiarism. Please assign this assignment to me.
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  • Thanks for asigning it to me. I will work on it and let you know when I upload the initial discussion post.
    IvyleagueGirl | May 03, 2021, 21:24 PM
  • I have completed the initial discussion post and I have already uploaded it above for you. I am now waiting for you to provide peer posts for me to respond to them. I hope to get them soon. Thank you.
    IvyleagueGirl | May 17, 2021, 19:36 PM
  • waiting on peers.
    User_22917 | May 24, 2021, 15:13 PM
  • Okay. I will be waiting. Thanks for your response.
    IvyleagueGirl | May 24, 2021, 15:24 PM
  • 2/3 OF REPLIES NEEDED ARE POSTED.
    User_22917 | May 28, 2021, 21:06 PM
  • I have seen them. I respond to them and let you know when I complete them.
    IvyleagueGirl | May 28, 2021, 21:29 PM
  • Hi. I have completed and uploaded the two responses. I am now waiting for the third response needed. I hope to get it soon. Thank you.
    IvyleagueGirl | May 29, 2021, 18:07 PM
  • Hi Lanina, Very well explained! Nice job defining the terms from the literature and then providing examples. One thought that comes to mind, is how COVID-19 changed the world the way we see it today. Many business that once flourished, are now struggling for survival. Some industries have been harder hit than others, such as the restaurant, travel industries, gyms, and the like. Other industries have flourished, such as online learning and connectivity platforms, such as Zoom (just as an example). That said, how do you think the changes in our business landscape today will change during the COVID-19 aftermath? Will that affect how we analyze generalizability and how we measure and/or define reliability and validity overall? Thanks in advance for your thoughts. ~ Dr. M
    User_22917 | May 31, 2021, 00:41 AM
  • this is the final response needed
    User_22917 | May 31, 2021, 00:41 AM
  • I have seen it. I will respond to it and notify you when I complete it. Thank you.
    IvyleagueGirl | May 31, 2021, 03:31 AM
  • Hi. I have completed and uploaded the third response. It is document 3 above. This assignment is now complete. Please see the third response and release the payment for the work done. I look forward to hearing from you soon. Thank you.
    IvyleagueGirl | May 31, 2021, 18:35 PM
  • Thanks for releasing the payment for this assignment. Whenever you post a new assignment, please notify me here by sending a message and I will be glad to do it for you. I look forward to working with you again. Thank you. Please check my messages on week 4 discussion 2.
    IvyleagueGirl | May 31, 2021, 19:53 PM
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