Background There is no one plan that works in all situations. In general, a business plan is a written document that outlines the basic idea underlying a business and related startup considerations. A business plan is an business owner's game plan; it crystallizes the dreams and hopes that motivates an entrepreneur to take the startup plunge. The business plan should lay out your basic idea for the venture, describe where you are now, indicate where you want to go, and outline how you hope to get there. It can also be defined as a document that convincingly demonstrates that your business can sell enough of its product or service to make a satisfactory profit and to be attractive to potential investors. A written plan helps to ensure systematic coverage of the important factors to be considered in starting a new business. By identifying the variables that can affect the success or failure of the business, the business plan becomes a model that helps the entrepreneur and any employees focus on important issues and activities for the new venture. Finally, a business plan is essential when additional capital from outside investors will be needed at some time in the foreseeable future. Instructions Imagine you are launching a new business and you are utilizing sources provided by the Small Business Administration. In order to successfully launch your business, you must plan. Using resources provided by the SBA, plan for your new business. Please select a NEW business to launch. Review the Business Plan Tools and Examples (Links to an external site.) provided WESST. WESST is a non-profit, we offer consulting, training, and lending to anyone with the passion to start or grow a business. Deliverables The following must be submitted: GOAL SETTING WORKSHEET (Links to an external site.) : A quick one-page worksheet to get you started thinking about your business. INDUSTRY ANALYSIS WORKSHEET(Links to an external site.) : A quick worksheet to help you start analyzing your industry. MARKETING AND PROMOTION WORKSHEET (Links to an external site.) : This worksheet helps you start thinking about your promotional strategy. PRODUCT ANALYSIS WORKSHEET (Links to an external site.) : A one-page worksheet that helps you really start narrowing in on what makes your product/service absolutely unique. Why would someone buy from you instead of your competitor? This is key information for your marketing strategy. ATTACHED IS A SAMPLE BUSINESS PLAN AND OTHER WORKSHEETS THAT MUST BE COMPLETED WITH ASSIGNMENT