Step 1: Preview Principles of Marketing I downloadand Principles of Marketing II download Step 2: For your first post, select two products or services and analyze the Customer Relationship Management (CRM) approach of the companies that offer them. One must be something that you are interested in and the other must be something that does not appeal to you. Describe in detail the features of each product or service. Be specific. For each type of service, specify what type of Customer Service Relationship is used. For example, a car dealership might send a postcard reminding the customer to come in for maintenance service. Another example might be a bank that sends new retirement account information to someone who is just entering the appropriate age for this product. Step 3: Read other students' posts and respond to one other student. NOTE: You can open individual responses by selecting the title of the response. Assignment 2 (on a different paper) Lesson Objectives: Differentiate various targeting strategies Illustrate examples of product positioning and differentiation Market Segmentation, Targeting, and Positioning Presentation (Links to an external site.) Differentiating and Branding Products and Services Presentation (Links to an external site.) Assignment V details: In this web research assignment, you will identify four products and describe the intended target audience and explain why they are targeted. Step 1: Create the table below in MS Word: Product or Service Description Target Audience Target Audience Evaluation Positioning and Differentiation Step 2:Choose four products or services that you are interested in learning more about. These products or services should come from a range of industries (such as consumer products, financial services, automotive, entertainment, etc). Only two of the four products can be a product or service that interests you and that you would actually buy. The other two products should be unfamiliar or something you are simply not interested in personally. (HINT: if you have trouble with this, look in the house or cabinet of a friend, relative or family member who you believe is very different to you in their consumer habits. What kinds of products or services do they have?) List the products or services you have selected in the first column of the table. Provide a description in the second column. Include price, advertising or communications strategy, and where the product or service is sold. Note that you are not required to fit your description into the space provided in the downloaded template; feel free to use more room if needed (this is true for the entire table. Step 3: Fill the third column of the chart. Describe the targeting strategy used for each product or service. Consider the features of the product as well as its advertising and communications strategy. Describe the specific characteristics of the target audience. (HINT: think about their age, income, geographic location, hobbies and interests, etc.) Step 4: Fill in the fourth and fifth columns of the chart For your "Target Audience Evaluation" clearly state why you believe that the features and characteristics of the products or services are appropriate (or not) for the target audience. In the last column, "Positioning and Differentiation" clearly state how each product is positioned relative to its competitors and what its differentiating features are. Step 5: Submit Assignment Create the document using MS Word. When you have completed the assignment, save the file and submit through the Dropbox by clicking on Unit 3: Assignment V.