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International Marketing
Date Posted: 09/04/2021
Category: Other
Due Date: 14/04/2021
Instruction
Answer the following three questions. Kindly Keep it simple. Please support your answers with the use of both the text (Marketing, 10th edition by Keegan & Green (2020) and external resources (Preferably Academic Resources like scholarly, etc) Q#1 Pricing a product is hard enough when marketing a domestic product. What are the extra factors that complicate the pricing of a product internationally? Why? /// Q#2 Developing new domestic products is a difficult process. What factors make it even harder for international products? Why?///// Q#3 When creating your international marketing communications mix, what are the things you must keep in mind and manage well? How do you increase your chances of success?
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