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BUSINESS
Date Posted: 09/04/2021
Category: Business
Due Date: 11/04/2021
Instruction
In this unit you will be completing the first two sections of a Strategic Marketing Plan. This plan is to be based on your New Shoes Simulation company. Marketing Plan Section I: Situation Analysis (Internal and Environmental Analysis) The internal analysis (company history) Market Description (competitor's analysis) Current Marketing Mix Description/Situation ( Existing Product, Price, Distribution, Promotion) The environmental analysis (SWOT- Strengths, Weaknesses, Opportunities, Threats) Marketing Plan Section II Objectives and issues: at least 2 objectives (specific and measurable) Marketing Strategy: Branding Positioning Target Market (Market Segmentation) Assignment Parameters Accurate description and reference of all concepts and theories learned from the course material. Practical examples of concepts that lead to a continuing interest in the topic. Synthesis of concepts and theories from other course activities. Well-organized, clearly presented work ( free from excessive spelling and grammatical errors) Properly cited sources using APA 6th edition. Ensure use of the assignment rubric, template, and guidelines (attached) Assignment Objectives Determine a product offering using the marketing mix. Prepare a strategic marketing plan. Conduct an internal and external analysis of the industry. Conduct a competitive analysis. Understand the marketing mix in order to devise a strong strategic marketing plan for an organization.
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  • Hey Comrade ......I currently don't have any long project I am working on, can I assist you to do this assignment?. I will deliver it on time. Thanks in advance!
    profjoseph | Apr 09, 2021, 14:10 PM
  • thank you!
    User_33582 | Apr 09, 2021, 14:36 PM
  • Thank you, do know how to release the payment?
    profjoseph | Apr 09, 2021, 14:37 PM
  • Yes, I do.
    User_33582 | Apr 09, 2021, 14:39 PM
  • Alright.Thank you
    profjoseph | Apr 09, 2021, 14:43 PM
  • Hello, how many pages should section I & II be?
    profjoseph | Apr 09, 2021, 20:46 PM
  • Hello,I'm supposed to do section I & II as per the instructions and I'm wondering how many pages the two sections should take.Will 5 pages be enough for SECTION I & II?
    profjoseph | Apr 09, 2021, 20:48 PM
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    User_33582 | Apr 09, 2021, 21:16 PM
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