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Psychology and Mass Media post
Date Posted: 09/03/2021
Category: Psychology
Due Date: 12/03/2021
Instruction
Within the Discussion Board area, write 500–700 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas: You will be attending an upcoming psychological conference on psychology and mass media. While packing for the conference, you are struck by a particular advertisement you see on television. You have seen this same product advertised in magazines, on the radio, on billboards, and on the Internet. This commercial has you thinking more about the interplay between psychology and mass media. You decide to analyze the advertising campaign and use it as an example during the conference. Select a company that is currently promoting one of its products and has an extensive advertising campaign running at this time. Discuss the emotions that the company is using in its ads. - How does the company use emotions to get the consumer to want to buy the product? - How does the company try to persuade the consumer to buy the product? Is there a specific audience (e.g., parents, men, women, age groups, race) that the company is looking to persuade? - Do you think that the company is using a specific stereotype when advertising its product(s)?
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