1) Discussion : "How 'Empowerment' Became Something for Women to Buy". ia Tolentino speaks about the rise of female "empowerment" in "How Empowerment Became Something for Women to Buy" beginning on page 180. Why does she say "women's empowerment" is a "glossy, dizzying product"? (Tolentino 181) Tolentino says Kim Kardashian and others like are not offering empowerment to women at all? Is someone like Lizo (see video below) following in the mode of Kardashian or actually empowering her fans? 2) Discussion "How Subarus Came to be Seen as Cars for Lesbians" Starting on page. 183, Alex Mayyasi discusses how Subaru interpreted the behavior of its small, but strong lesbian consumer market in "How Subarus Came to be Seen as Cars for Lesbians." What was the predominant social attitude toward the LGBT (lesbian, gay, bisexual, and transgender) community in the 1990s, according to Mayyasi? What is "playful coding" in advertising, and why. do some marketers employ it for gay consumers" How did gay and straight consumers respond to Subaru ads, and what may explain the differences? 3) Discussion : "Selling to Children: the Marketing of Cool" Starting on page 205, Juliet B. Schor investigates why "The Marketing of Cool" is so important with children. Marketing to children has its own unique complexities from adults. How has "street" culture influenced consumer marketing as Schor explains it? What does researcher Douglas Holt mean by his claim that "the neighborhood, the pain of being poor, the alienation experienced by black kids... are the commodifiable assets" (para. 8) exploited in advertising? 4)Discussion : "The Age of the Wordless Logo" In "The Age of the Wordless Logo" (starting on page 194) Kalle Oskari Mattila discusses why many large corporations are undertaking "debranding" or "decorporatizing" initiatives. According to Mattila, why are so many corporations moving to wordless logos? In your own words, what is the goal of "debranding" or "decorporatizing" a brand? 5)Discussion 8: "Most young People Don't Vote. Condescending to Them Isn't Helping Jessica Contrera explores why is it such a challenge to mount effective voter drives for younger voters in "Most Young People Don't Vote. Condescending to Them Isn't Helping" beginning on page 190. The challenge of getting young people to vote is not new, yet the marketing campaigns keep repeating the same strategies. According to Contrera, what assumptions do get-out-the-vote campaigns aimed at young people make about their target audience? Explain why the title of this article calls political campaigns aimed at young voters "condescending."