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Press Release Assignment Due: • February 23, 2021, 5:30 p.m. Format: • Submit via portal in Canvas and bring a hard copy to class • Single-spaced, with double return between paragraphs • AP style (see https://owl.purdue.edu/owl/subject_specific_writing/journalism_and_journalistic_writing/ap_style.html )
Date Posted: 16/02/2021
Category: Communications
Due Date: 21/02/2021
Instruction
Instructions: Write a press release of 300-500 words on one of the following events: • The AwesomeCon comic convention coming to Washington, DC in August • The Iditarod race, which begins March 6 • Earth Hour, which is scheduled for March 27 Visit the website of the event you choose to determine your news angle, as well as other research necessary to complete a press release. Do not copy any releases you find during your research. Your press release must include: • Logo of the organization or event • Contact name and information • Headline (subhead is optional) • Dateline • Lead, including attribution/source • At least one quote from a likely spokesperson. As the organization’s public relations representative, you will ghost-write the quote for your spokesperson. • Background data, research, pricing or other facts • Boilerplate (OK to copy boilerplate if it exists) Grading: • Does the press release include logo, contact info and dateline? (1 point) • Is the headline newsworthy, interesting and brief (2 points) • Does the lead cover the 5Ws in one to two sentences and include attribution? (2 points) • Is there a quote from a high-level spokesperson? Is the quote interesting? Does it bring another perspective to the information? Does it persuade the reader? (2 Points) • Is the press release newsworthy? Does it provide details and facts that convince the reporter to cover the story? Is it written in AP style (2 points) • Does it include a complete boilerplate? (1 point)
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