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Writing Project 1: Rhetorical Analysis (3-5 pages) For your first paper, you will provide a rhetorical analysis of an advertisement. Advertisers aim to manipulate their audience by persuading us to buy what they are selling. As a form of popular culture, advertisers use visual images as their primary devices, and they exploit stereotypes to reach the widest possible audience. For this reason, advertisements reveal to us the (assumed) desires, lifestyles, and values of the target audience. In this paper, your goal is to crack the code of an advertisement by providing a rhetorical analysis of a magazine ad that, at first glance, makes you want to buy, consume, or further investigate the product or service it is selling. The ad you select must be a full color, full page magazine ad (or other subject to my approval), and you must include a copy of it with your paper. Be intentional with your selection. Choose an ad that grabs you and makes you feel some form of desire, but that
Date Posted: 12/02/2021
Category: Business
Due Date: 15/02/2021
Instruction
Paper is to be thoroughly written about an analysis of how the elements of the rhetorical situation work together to persuade its audience, and an overall claim or interpretation of the ad you analyze: what it means, what message it conveys, what it assumes about its audience, and how it works to reinforce/recreate cultural values.
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