Project Summary: Read Chapter 12 focusing on 12.1, 12.3-5. Homework: After reviewing the text's discussion of impression management and influence tactics create the actual text of a two minute "elevator speech" asking your classmates to do something, contribute to something, or cease doing something that is near and dear to your heart (e.g. a cause, a club, an event, etc.) Label each type of appeal and influence tactic. This exercise is called an elevator speech because it is a metaphor for having only a few minutes to make an impression and affect the decision making of someone. About the length of time you might have them as a captive audience during a typical elevator ride.