Project Summary: To dos: 1. Read Case 2-2: Fair & Lovely and Advertising attached 2. Answer the following questions: 1. Is the advertising of Fair & Lovely demeaning to women, or is it promoting the fairness cream in a way not too dissimilar from how most cosmetics are promoted? 2. Propose a promotion/marketing program that will counter all the arguments and charges against Fair & Lovely and be an effective program. ***Deliverables: Typed word document to be handed in class, not to exceed 2 pages, 12 size font, Times New Roman.