Project Summary: 1. Select a real company. Remember: youre the CEO or other high ranking official. Large public companies based in North America are best. 2. Identify an ethical issue facing the company. While the company must be real, the ethical dilemma can be fictional. 3. Research and figure out how an ethical problem of your type may harm the company. Identify all the stakeholders involved and how they may be impacted. TIP: Be certain the problem you create or discover is primarily ethical and not chiefly a business failure of a question of law-breaking. 4. Consider various ethical approaches to the problem (utilitarian, justice, rights, common good, virtue) and decide how best to resolve the issue. 5. Determine the two audiences you will address. Remember: the two audiences should have separate interests and expectations. in fact, the bigger their differences, the better. Analyze each group carefully and tailor tone, appeals and style accordingly. Papers that simply repeat the same material in each paper will be down-graded. 6. Write two persuasive documents that explain and justify your decisions. The format(s) will depend on the audiences youve chosen.