Project Summary: Complete a SWOT analysis and Competitor for your assigned company AND a 1-2 page write up discussing the competitive environment (overview of competitors and what they are doing well and not well) your companys competitive advantage For the SWOT: Identify your companies Strengths, Weaknesses, Opportunities, and Threats For the Competitor Analysis: Who are your companies competitors? What do they do better? What do they do worse? What can you learn from their marketing approaches to add to your company?