Project Summary: consisting of the development of a complete Marketing Plan for Dunkin Donuts is available in the assignment section. It is to be submitted in 3 parts. Follow that guideline. Also explore our web links as well as the internet to give you some insight into hoe other marketing plans were done. Part 1 - is to cover the Executive Summary, Introduction, Company Analysis, market definition. Part 2- is to be a thorough SWOT Analysis laid out in 4 sections. In addition sections on Marketing Objectives and Goals and Marketing Strategy. Part 3 is to cover Product and Brand Marketing, Analysis of the 4 Ps, and the Conclusion. Make sure you follow the organization as outlined on the bottom of the rubric.