Project Summary: Please answer only the second question of the case's questions. I am going to upload the case so you can read the case. Also, I am going to upload the case questions file which you have to answer its second question only. And I will upload an example of the answers for the case's questions, so you can see how the answer for the second question should look like. Please DON'T paraphrase the example's answers. Also, the answer for this question of the case should be based on the materials in the book called "Crafting & Executing Strategy" by Thompson, Peteraf, Gamble and Strickland. The chapters are from1 to 4. But I going to upload the important page that you need from chapter one to answer the question.