Project Summary: The objective of this assignment is to select a company (based in Canada or Mexico) and explore the potential for international expansion. The rationale for choosing a specific company and the international expansion must be clearly stated. o If your group has chosen a Canadian company, you will investigate the expansion possibility in Mexico. o If your group has chosen a company based in Mexico, then you must investigate the possibility of expansion in Canadian market. Each team will need to: 1. How are the buyers expected to respond to a new brand or new product from the chosen company? 2. Scan the environment for the chosen company to enter the foreign market using PESTEL1 analytical model including the potential barriers to entry. You may want to specify the logistical elements of international operations, i.e., transport, insurance, contracts, payment methods etc.