Project Summary: For economics experts. 2500 Words Provide an analysis of the impact of the microeconomic and macroeconomic environment on a company of your choice. The assignment should: • Use economic theory and data to explore the firm’s macroeconomic exposure, market exposures and its cost vulnerabilities over at least the last 5 years. • Set out significant aspects of the performance of the organisation over the last 5 years, including a comparison with its main comparators/competitors. • What does your analysis reveal about the effectiveness of business strategy in your chosen firm or organisation?