Project Summary: As you build out your Value Proposition Statement, Value Proposition Canvas, and Buyer Personas for your project, consider the impact of demographic changes/generation gap. How do you see the attributes of the different generations and the life stages of the five generations influencing your buyer persona and value proposition canvas? Do you believe that generational marketing is helpful for your peer’s organization? Identify one way it could be useful and identify one way it could be detrimental for their project.