Project Summary: Pick one question and he likes very detiled and in depth. Public opinion. (n.d.). W. W. Norton & Company is the reference he sent for us too look at. It starts like 1. What Is Public Opinion? What is public opinion? How is it expressed? What are the most common topics on which people hold political opinions? To what extent is the character of American public opinion best described as consensus-oriented or as evidence of polarization?