Project Summary: Write your own case study of a strategic situation using a company of your choice. Analyse the case using: PESTLE for macro-analysis. Porters 5 Forces for Industry analysis. VRIO for the Company of choice analysis. The analysis should lead to a set of recommendations or action plan, to resolve the situation. FAQ: What is suitable company – any company in any geography as long as the situation is at the strategic level and allows you to use the materials from the module. Split in words- a rough guideline is: Case -500 words Analysis -1500 words Recommendations -500 words You can adjust as necessary; however, the analysis should always be a minimum of 1500 words.