Project Summary: Discussion Board Assignment not an APA paper. Requesting 2 to 3 substantial paragraphs that lead into discussion points from other students and faculty. Also required will be two additional comments from two other student responses. The class is a graduate MBA in marketing. The objective is:Explain the value of market research, competitive analysis, and customer's buying decisions and switching patterns. There is also an individual project assignment associated with this request that will be submitted under a different request.