Project Summary: Your good friend has decided to open a vitamin-fortified smoothie shop in a small, but booming college town. He is a bit concerned that he may not have the clientele needed to sustain his business. He knows you are a marketing major, so he's asked for some advice. What can you tell him about marketing mix elements and strategies that will help him get his business off to a good start? Be specific and offer examples. Scholarly research on the marketing mix elements and strategies from the online Bethel Library must be included in your work. Be sure all posts meet or exceed required word counts.