Project Summary: Planning for Success: Value & The Modern Marketing Mix This week, we learned about the marketing mix (the traditional 4 P’s, as well as their interpretation in terms of value offerings) and the concept of value. Now let's apply those concepts to something familiar. • Identify a brand with which you are familiar (put the name of the brand in the subject line of your main post). In your main post, describe the marketing mix for that brand (in terms of the traditional 4P's). • Describe the value proposition for that brand. • Does the brand have different value propositions for different target markets? • What is the value of that brand? Who determines this?