Project Summary: Using the attached Johnson Matthey case study and the concept of PEST analysis, you are required to produce a SWOT analysis of the organisation to develop a strong business strategy by addressing all favourable and unfavourable factors that the business may face in the marketplace. You must complete the following three tasks addressing all three assessment criteria. The overall word count for this assignment should not be more than 1500 words. This assignment will require independent research consulting and referencing various academic sources of information, as well as respective the organisation information in order to successfully address each task.