Project Summary: Please write each question individual attachment, for example the question and the answer below it. Each question at least one page. The title of the course Applied public relations Q 1 What is the difference between news media and advertising media? Which do you personally gravitate more toward when about to make a purchase? Q2 Which media is your personal preference for news? Why? Has that preference changed over time? Q3 What can you do to increase your chances of getting coverage for your story? How could you package multiple different media opportunities, making your story more enticing? Q4 Discuss the power of word of mouth marketing and how you build a word of mouth buzz. Q5 What role do citizen marketers play? Do you feel that you are ever influenced by anyone of these non-media connectors?