Project Summary: Answer three questions. around 650 words. Promotion is any activity that communicates our competitive advantage to our chosen target market. Advertising, personal selling and publicity are our focus. Here is your assignment 1. Identify two strengths and two weaknesses of each major advertising medium: newspapers, television, direct mail, radio, magazines, and outdoor display. Review the following link. www.apple.com (Links to an external site.) Links to an external site. 2. Competitive advantages usually fall into one of three categories. Price, differncial (being different and better) and niche (going after a smaller market). Which of these approaches would you say Apple is using and why? 3. Do you feel Apple's current promotional approach is a good one? Explain